Un inside magazine pour TAG Heuer

par | Déc 1, 2016 | Edition, Horlogerie de luxe | 9 892 commentaires

Un inside magazine pour TAG Heuer

TAG Heuer, l’avant-garde horlogère suisse depuis 1860 repousse toujours plus loin les limites technologiques pour inventer d’incroyables chronographes.

Intimement liée à la course automobile, la marque a su tisser des liens avec l’univers sportif et améliorer sans cesse son extrême précision. Ses messages anticonformistes et son slogan « Don’t crack under pressure » sont bien plus qu’une simple formule… c’est un état d’esprit qui s’adresse à ceux qui aiment défier les conventions. 40 boutiques ont été récemment rafraichies. Un nouveau design, chic, frais et tonique, en phase avec l’énergie du temps et le développement international de cette belle griffe horlogère du groupe LVMH.

Nous sommes donc particulièrement heureux d’accompagner TAG Heuer dans sa communication éditoriale avec la création de leur inside magazine. La direction artistique est confiée à Open the Book avec lequel je collabore depuis plus de dix ans pour le contenu et les textes journalistiques. C’est donc un grand bonheur et un rare privilège que d’inaugurer cette année avec une aussi prestigieuse référence dont je vous donnerai des nouvelles régulières, parce que je crains fort d’avoir craqué pour certains modèles… !

Photo ©TAG Heuer

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